Our KidPreneurs have had an exciting couple of weeks exploring business ideas by looking at how businesses are started. They have experience taking their passions & interests or solving a day to day problem and turning them into a business.

So What?

Our KidPreneurs have built their confidence by discovering their innate ability to be creative solution oriented thinkers.

So What?

Catching on? This is an exercise that we play with the kids to help them see past the features and into the benefits to really get to the core of why someone would want to buy their product. If you go deep enough with this exercise, you can get down the the real “WHY” you are building your business and attract customers who feel the same way.

This stage of the program reminds me of the famous work by Simon Sinek called “Start With Why.” In his work, Simon highlights that brands who understand the reason they do what they do have greater success in attracting customers and brand loyalty.

Our exercise looked like this;

So you have decided to make a bar of soap that has toys inside… So What?

– “So it looks cool”

So your bar of soap looks cool… so what?

– “So kids think the toy in the soap is cool”

So Kids think the toy in your bar of soap is cool… so what?

– “So kids are more likely to wash their hands to get the toy”

And there it is. You’ve made a product that has features that kids like such as cool colours, toys, etc with a benefit for parents…kids will want to wash their hands.

The Features and Benefits lesson was a lot of fun with these KidPreneurs. They are getting very excited to talk about their products with customers at the upcoming Market Day on November 24th at Henderson Place Mall from Noon – 4:00 PM.

Don’t be afraid to ask them “why” or dig deep into their product features and benefits. It’s great practice for them as they hone in on their sales pitch.

They hope to see you there!