Too much screen time is often a common complaint among parents concerning their children. Oddly, however, some parents wonder how we can run a program on Entrepreneurship and teach them how to start their own business without the use of tech in this modern age.
I wanted to give a short and sweet reason for why that is and let you know how we believe technology fits in. With our Incredible after school programs starting just around the corner (register soon to save your child’s seat!)
Technology is, without a doubt, a powerful business tool that has enabled businesses to grow faster, extend their reach to more customers, and allowed them to streamline otherwise huge expenses in way of manufacturing, customer ordering and so on. It’s basically mandatory if you want to start or own 99.98% of businesses out there today and be successful. So why don’t we, not only encourage the use of technology, but ban it, from our Learning Labs?
Simple. Learning technology has nothing to do with learning to become an entrepreneur.
Here is what I mean.
We are teaching the understanding, methodology, and problem solving. savvy skills required to launch a small business. Businesses don’t tend to fail because of technology (unless they blow their budgets on unnecessary tech). They fail do to not understanding why they are doing something, skipping crucial steps (such as testing their product) and confusing their customer.
We want kids to be able to dive in and build their business quickly so they can learn, implement, adjust, learn, implement, adjust and so on.
Here is an example. Our students will be coming up with a name for their business, a logo and then carrying that forward onto their marketing signage and packaging of their products. We could set them up with design software and have them go back and forth to learn the program and try to create the desired look that isn’t the point of the exercise.
The point is to learn what branding is, how it impacts a consumers perception of what you are offering, and why consistency and brand integrity is key. Whether it’s computer generated or creatively drawn by hand doesn’t matter. They can learn more about creating a more crisp and professional look if they decide to pursue their business further after their program. We need them to understand why, take action, gain a reaction and feedback from customers, reflect, and do it again.
Beside, many of our students take our program and start a business but by the end, decide they want to try a different business, or pursue their current one by stepping it up a notch. Wasted time learning new programming can slow them down and, frankly, be frustrating when all you want to see is progress.
We are very excited about our upcoming after school programming, and especially the Kids’ Market Day where everything they have learned is applied. As we develop more and more budding young entrepreneurs, we look forward to offering additional courses that can develop their base level skills and demonstrate the power of technology, when it’s used safely and effectively.
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