Victoria Petriw is the EVP at Conversion leading all the major functions of the business in North America, ensuring alignment and seamless operations across the company to successfully achieve its vision. She is also the co-founder of Port Moody & Co. a lifestyle brand that connects the Port Moody community and promotes the incredible people and places of the area. She is an SFU grad in Human Geography, specializing in Urban Studies, and completed all the experiential programs the faculty had to offer.