Over the years consulting with assorted businesses owners, understanding that success is in their hands is one they want to believe int he good times, but when it get's tough, their commentary can change to all sorts of justifying or complaining. My competitor is poaching my clients. Customers don't understand why my products are so good. The stores wont return my calls and buy my product. My Sales Reps wont do what I tell them to.  And the list goes on